Hey Old Lady! Want to Buy a Reverse Mortgage?
I’m About to Turn 65, and How Is Facebook Celebrating? By Targeting Me With Ads for Wheelchairs and Colonoscopies
Facebook just hit me with an ad for coping with memory loss, probably because I’m about to turn 65. As far as my favorite social media site is concerned, I’m now an Old Lady. When I asked my AARP-aged Facebook pals what kind of promotions have been turning up in their feeds, they told me that in the upcoming days, I should expect to see ads for the following:
Walkers
Depends
Wheelchairs
Walk-in bathtubs
Colonoscopies
Senior dating sites
Viagra and Cialis
Medicare Supplemental Insurance
Reverse mortgages
Baldness cures
“Prevent Alzheimer’s Disease with Coconut Oil.” (If only it were that simple…)
Advice about my enlarged prostate
Make-up tips for “mature women”
And, worst of all?
Cremation!
I could continue to ignore ads like this. Or I could put them all together and see what…
