Hi Joe!

Nice to hear from you.

I guess that depends on your definition of "clickbait-y title." If it's a "click bait and switch" situation -- where a title suggests that it's about one thing and then when I start reading I realize that it isn't -- I feel tricked and stop reading.

But a title that's so damn clever that I've got to check the piece out -- I'm all for that.

THANKS for asking.