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This is why I stopped using Mailchimp last year. Whether you open my email or click on my links is none of my business. Now I have an email list with just 300 people on it, and I write one form letter and then cut and paste it into an email which I send to each individual, often with a line or two just for them. It takes longer but feels more authentic and I actually enjoy taking the time to do this.

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Roz Warren, Writing Coach
Roz Warren, Writing Coach

Written by Roz Warren, Writing Coach

Writing Coach Roz Warren (roSwarren@gmail.com) helps Medium writers craft better, more boost-able stories. Roz used to write for the New York Times.

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